NCS Ends Reputation Campaign in Bauchi, Reaffirms Commitment to Integrity

By Amina Ojelabi

The Nigeria Customs Service (NCS) has concluded its Reputation Management Campaign in Zone ‘D’, Bauchi, marking the completion of a nationwide initiative aimed at strengthening integrity, boosting public trust, and enhancing service delivery across the Service.

The wrap-up session, held on Tuesday, August 18, 2025, at the Zone ‘D’ Headquarters, brought together officers from area commands for a final round of engagements focused on consolidating the Service’s reform agenda.

Delivering the keynote address, Acting Zonal Coordinator, Comptroller Musa Binga represented by Comptroller Matawalle Ibrahim of Bauchi/Gombe Command praised officers for their commitment and urged them to translate lessons from the campaign into their daily duties.

“Reputation is not an afterthought; it is an asset,” Binga stated. “Customs is more than a revenue agency—we are custodians of national integrity, and every officer’s conduct shapes public perception.”

In his welcome remarks, the NCS National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, emphasized that the campaign was deliberately designed to instill professionalism, transparency, and accountability at all levels of the Service.

National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada

The programme exposed officers to training in social media ethics, stakeholder engagement, and public service delivery. Participants described the exercise as timely and practical, noting that it equipped them with skills to project the Service positively and address misconceptions about its operations.

In his closing address, Deputy Comptroller Administration of Borno/Yobe Command, Adamu Mohammed, stressed that the initiative should extend beyond the campaign. “This is a call to action it must reflect in our culture, decisions, and interactions with the public,” he said.

With the conclusion in Zone ‘D’, the Reputation Management Campaign has now been extended to all operational zones nationwide, reinforcing the reform drive of the Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR.

The NCS reaffirmed its vision of building a modern, professional, and transparent Customs administration that meets global standards while prioritizing the trust and confidence of Nigerians.